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Tag: Sports in Media

  • Live Sports: A Waning Appeal?

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    by

    Frank Weissman
    in

    Marion Ranchet It’s almost insolent how thriving the sports media industry is with a 2.4% YoY growth of sports media rights value at 56B$ according to SportBusiness Global Media Report 2023. 2024 saw the NBA topping the 76B$ deal value (+165%) for their 2025-2036 rights cycle.  Every platform fighting for our daily attention wants a piece of the sports business. Not every…