Creative Business Research and Development

Home
Qualitative
Quantitative
Podcasts
AI
Videos
Links
Theories
Research topics
Contact

Tag: Scales

  • Immersiveness Measuring with Scales

    —

    by

    Frank Weissman
    in

    Immersiveness is a key aspect of film that refers to the degree to which viewers feel engaged and absorbed in the cinematic experience (Tamborini, Bowman, Eden, & Grizzard, 2010). Measuring immersiveness in film can be challenging, as it is a subjective experience that can vary across individuals and films (Calleja, 2014). In this discussion, I…

  • Brand Luxury Scale

    —

    by

    Frank Weissman
    in

    The Brand Luxury Index (BLI) is a tool designed to measure consumers’ perceptions of luxury brands[1]. Developed by researchers Jean-Noël Kapferer and Vincent Bastien, the BLI assesses various aspects of a brand’s luxury status through seven sub-categories[1]. Components of the BLI The BLI consists of seven key dimensions: Each dimension is scored on a scale…

  • Brand Parity Scale

    —

    by

    Frank Weissman
    in

    Brand parity is a phenomenon where consumers perceive multiple brands in a product category as similar or interchangeable[1]. This concept has significant implications for marketing strategies and consumer behavior. To measure brand parity, researchers have developed scales to quantify consumers’ perceptions of brand similarity. The Brand Parity Scale James A. Muncy developed a multi-item scale…

  • Brand Personality Scale

    —

    by

    Frank Weissman
    in

    Jennifer Aaker’s Brand Personality Scale (BPS) is a widely used tool in marketing research to measure and quantify the personality traits associated with brands. Developed in 1997, the BPS identifies five key dimensions of brand personality: Sincerity, Excitement, Competence, Sophistication, and Ruggedness[1][2]. The Five Dimensions Sincerity This dimension reflects traits such as honesty, wholesomeness, and…

  • Brand Experience Scale

    —

    by

    Frank Weissman
    in

    The Brand Experience Scale, developed by Brakus, Schmitt, and Zarantonello in 2009, is a significant contribution to the field of marketing and brand management. This scale provides a comprehensive framework for measuring and understanding how consumers experience brands across multiple dimensions. Conceptualization of Brand Experience Brand experience is defined as the sensations, feelings, cognitions, and…

  • The Emotional Attachment Scale

    —

    by

    Frank Weissman
    in

    The Emotional Attachment Scale (EAS) is a tool used in media and marketing research to measure emotional attachment and brand loyalty. The scale was developed by Thomson, MacInnis, and Park (2005) and has been widely used in various fields, including advertising, consumer behavior, and psychology. The EAS consists of three sub-scales: affection, connection, and passion.…

  • Emotional Attachment Scales

    —

    by

    Frank Weissman
    in

    Several scales measure emotional attachment: These scales provide various approaches to measuring emotional attachment in different contexts, from general relationships to specific brand attachments.

  • Scales that can be adapted to measure the quality of a Magazine

    —

    by

    Frank Weissman
    in

    Quality assessment scales that could potentially be adapted for magazine evaluation: CGC Grading Scale The Certified Guaranty Company (CGC) uses a 10-point grading scale to evaluate collectibles, including magazines[1]. This scale includes: The Restoration Grading Scale assesses both quality and quantity of restoration work[1]. Literature Quality Assessment Tools While not specific to magazines, these tools…

  • Engagement Scale

    —

    by

    Frank Weissman
    in

    The Engagement Scale for a Free-Time Magazine is based on the concept of audience engagement, which is defined as the level of involvement and interaction between the audience and a media product (Kim, Lee, & Hwang, 2017). Audience engagement is important because it can lead to increased loyalty, satisfaction, and revenue for media organizations (Bakker,…

  • Digital Presence Scale

    —

    by

    Frank Weissman
    in

    The Digital Presence Scale is a measurement tool that assesses the digital presence of a brand or organization. It evaluates a brand’s performance in terms of digital marketing, social media, website design, and other digital channels. Here is the complete Digital Presence Scale for a magazine, including the questionnaire, sub-categories, scoring, and references: Questionnaire: Sub-categories:…

  • Brand Attitude Scale

    —

    by

    Frank Weissman
    in

    Introduction: Brand attitude refers to the overall evaluation of a brand based on the individual’s beliefs, feelings, and behavioral intentions towards the brand. It is an essential aspect of consumer behavior and marketing, as it influences the purchase decisions of consumers. In this essay, we will explore the concept of brand attitude, its sub-concepts, and…

  • Brand Perception Scale

    —

    by

    Frank Weissman
    in

    In today’s competitive business environment, building a strong brand has become a top priority for companies across various industries. Brand perception is one of the key components of branding, and it plays a critical role in shaping how consumers perceive a brand. Brand perception is defined as the way in which consumers perceive a brand…

  • Mindful Attention Awareness Scale (MAAS)

    —

    by

    Frank Weissman
    in ,

    Mindfulness has become an increasingly popular concept in recent years, as people strive to find ways to reduce stress, increase focus, and improve their overall wellbeing. One of the most widely used tools for measuring mindfulness is the Mindful Attention Awareness Scale (MAAS), developed by J. Brown and R. Ryan in 2003. In this blog…