Tag: Broadcast
-
Improving television production and development processes
Eight ideas for television production research!
-
Ten Questions on Broadcast Disruption
1. How has streaming affected the revenue models of traditional television broadcasters? 2. What are the key factors influencing audience migration from broadcast TV to streaming services? 3. How do younger audiences (16–34) engage with YouTube compared to traditional television? 4. What strategies are traditional TV production companies adopting to compete with digital content creators?…
-
Disruption of the TV industry
The analysis of television viewing trends highlights the profound impact of streaming services on traditional TV consumption. According to Ofcom’s data, the main Public Service Broadcasting (PSB) channels in the UK have experienced a significant decline in their market share, from 100% in 1988 to approximately 51% in 2017. A parallel trend is evident in…
-
The evolution of AI Video Development: Scenarios and Implications
By 2030, AI video tools achieve photorealism and temporal coherence, enabling synthetic actors and environments indistinguishable from live-action footage. Consumers enthusiastically adopt AI-generated content for genres like horror, sci-fi, and personalized interactive media, drawn by hyper-customized narratives that adapt to individual preferences in real time (Lee & Kim, 2024). Studios leverage these tools to slash…
-
The Future of Video Content Creation in the Age of Generative AI
Generative AI (GenAI) has the potential to revolutionize video content creation by drastically reducing production costs and making filmmaking more accessible. However, challenges like realism, audiovisual synchronization, and creative control still hinder AI from matching traditional productions. Scenario planning suggests various futures for AI in video, from niche uses to full industry transformation, though human…
-
The Evolution of Sports Media Rights:
Impact on Broadcasting and Streaming PlatformsThe Evolution of Sports Media Rights: Impact on Broadcasting and Streaming Platforms Introduction The sports media landscape is undergoing a significant transformation. Once dominated by traditional broadcast television, the industry is now heavily influenced by the rise of streaming platforms. These services, recognizing the power of live sports in attracting…
-
YouTube Strategy for Traditional Media: Channel 4’s Approach
Channel 4’s approach to YouTube demonstrates that traditional broadcasters can successfully adapt to the changing media landscape. By embracing data-driven decision-making, tailoring content to platform-specific audiences, and maintaining a flexible strategy, broadcasters can turn potential threats into opportunities for growth and audience engagement.As the lines between traditional and digital media continue to blur, the experiences…