Qualitative Research – Creative Business Research and Development

APA Style
APA 7 style is a comprehensive formatting and citation system widely used in academic and professional writing. This essay will cover key aspects of APA 7, including in-text referencing, reference list formatting, and reporting statistical results, tables, and figures. In-Text Referencing In-text citations in APA 7 style provide brief information about the source directly in… Read more: APA Style
Audience Transportation in Film
Audience transportation is a concept in film that describes the extent to which viewers are transported into the narrative world of a movie, creating a sense of immersion and emotional involvement. Studies have shown that audience transportation is achieved through a combination of factors, including setting, character development, sound, music, and plot structure. Setting plays… Read more: Audience Transportation in Film
Cohort Study
A cohort study is a specific type of longitudinal research design that focuses on a group of individuals who share a common characteristic, often their age or birth year, referred to as a cohort. Researchers track these individuals over time, collecting data at predetermined intervals to observe how their experiences, behaviors, and outcomes evolve. This… Read more: Cohort Study
Concepts and Variables
Concepts and variables are two key terms that play a significant role in media studies. While the two terms may appear similar, they serve distinct purposes and meanings. Understanding the differences between concepts and variables is essential for media studies scholars and students. In this blog post, we will explore the distinctions between concepts and… Read more: Concepts and Variables
Concepts and Variables
Concepts and variables are important components of scientific research (Trochim, 2006). Concepts refer to abstract or general ideas that describe or explain phenomena, while variables are measurable attributes or characteristics that can vary across individuals, groups, or situations. Concepts and variables are used to develop research questions, hypotheses, and operational definitions, and to design and… Read more: Concepts and Variables
Conducting effective Focus Groups
A focus group is a qualitative research method that involves a small, diverse group of people who are brought together to discuss a particular topic or product. The purpose of a focus group is to gather opinions, thoughts, and feedback from the participants in an informal, conversational setting. Conducting a successful focus group requires careful… Read more: Conducting effective Focus Groups
Data Analysis (Section D)
Ever wondered how researchers make sense of all the information they collect? Section D of Matthews and Ross’ book is your treasure map to the hidden gems in data analysis. Let’s embark on this adventure together! Why Analyze Data? Imagine you’re a detective solving a mystery. You’ve gathered all the clues (that’s your data), but… Read more: Data Analysis (Section D)
Defining the Research Problem: The Foundation of Impactful Media Projects
In the dynamic and ever-evolving world of media, where information flows constantly and attention spans dwindle, a well-defined research problem is paramount for impactful scholarship and creative work. It serves as the bedrock of any successful media project, providing clarity, direction, and ultimately, ensuring the relevance and value of the work. Just as a film director meticulously… Read more: Defining the Research Problem: The Foundation of Impactful Media Projects
Developing a thesis and supporting arguments
There’s something you should know: Your college instructors have a hidden agenda. You may be alarmed to hear this-yet your achievement of their “other” purpose may very well be the most important part of your education. For every writing assignment has, at the least, these two other purposes: Consequently, all expository writing, in which you… Read more: Developing a thesis and supporting arguments
Examples of Measurement Tools
In media studies, it is important to choose the appropriate measurement tools to gather data on attitudes, perceptions, brain activity, and arousal. Here are some potential measurement tools that can be used to gather data in each of these areas: In conclusion, there are a variety of potential measurement tools that can be used in… Read more: Examples of Measurement Tools
First Step
As a student, you may be required to conduct research for a project, paper, or presentation. Research is a vital skill that can help you understand a topic more deeply, develop critical thinking skills, and support your arguments with evidence. Here are some basics of research that every student should know. What is research? Research… Read more: First Step
Focus Groups (Chapter C5)
Chapter D6 Mathews and Ross Focus groups are a valuable qualitative research method that can provide rich insights into people’s thoughts, feelings, and experiences on a particular topic. As a university student, conducting focus groups can be an excellent way to gather data for research projects or to gain a deeper understanding of student perspectives… Read more: Focus Groups (Chapter C5)
How to Measure Loss Aversion
To measure loss aversion among consumers in marketing, you can use the following approaches: 1. **Behavioral Experiments**: Design experiments where participants choose between options framed as potential losses or gains. For example, test whether consumers are more likely to act when told they could “lose $10” versus “gain $10” for the same decision[2][6]. 2. **A/B… Read more: How to Measure Loss Aversion
How to use citations in your research
According to Jenkins (2006), “convergence culture represents a shift in the relations between media and culture, as consumers take control of the flow of media” (p. 2). In her book The Presentation of Self in Everyday Life, Goffman (1959) discusses the ways in which individuals present themselves to others in social interactions. As Jenkins (2006)… Read more: How to use citations in your research
Indepth Interview
Qualitative research interviews are a method used to gather information about people’s experiences, beliefs, attitudes, and perceptions. There are several different types of qualitative research interviews that you can use, each with its own strengths and weaknesses. Here’s an overview of the most common methods: When conducting a qualitative research interview, it is important to… Read more: Indepth Interview
Inductive versus Deductive
As a media student, you are likely to come across two primary research methods: inductive and deductive research. Both approaches are important in the field of media research and have their own unique advantages and disadvantages. In this essay, we will explore these two methods of research, along with some examples to help you understand… Read more: Inductive versus Deductive
Longitudinal Quantitative Research
Observing Change Over Time Longitudinal research is a powerful research design that involves repeatedly collecting data from the same individuals or groups over a period of time, allowing researchers to observe how phenomena change and develop. Unlike cross-sectional studies, which capture a snapshot of a population at a single point in time, longitudinal research captures… Read more: Longitudinal Quantitative Research
Observation
Observation is one of the most commonly used research methods in media studies. It involves collecting data by watching and recording the behavior and interactions of people in specific situations. Observations can take many forms, including participant observation, non-participant observation, and structured observation. Participant observation is when the researcher becomes an active member of the… Read more: Observation
Overview of Laddering Theory
Laddering Theory, Method, Analysis, and Interpretation by Thomas J. Reynolds and Jonathan Gutman is a foundational framework in qualitative research, particularly within consumer behavior studies. Below is an overview of the key aspects of this theory and methodology: Overview of Laddering Theory Laddering is a qualitative research technique designed to uncover the deeper motivations, values,… Read more: Overview of Laddering Theory
Plagiarism
Even though most student plagiarism is probably unintentional, it is in students’ best interests to become aware that failing to give credit where it is due can have serious consequences. For example, at Butte College, a student caught in even one act of academic dishonesty may face one or more of the following actions by… Read more: Plagiarism
Reliability
Reliability is an essential aspect of research, especially in the field of media studies. It refers to the consistency and dependability of research findings, which should be replicable over time and across different contexts. In other words, a reliable study should yield the same results when conducted by different researchers or at different times. Achieving… Read more: Reliability
Replicabilty
Replicability is a key aspect of scientific research that ensures the validity and reliability of results. In media studies, replicability is particularly important because of the subjective nature of many of the topics studied. This essay will discuss the importance of replicability in research for media students and provide examples of studies that have successfully… Read more: Replicabilty
Result Presentation (Chapter E1-E3)
Chapter E1-E3 Matthews and Ross Presenting research results effectively is crucial for communicating findings, influencing decision-making, and advancing knowledge across various domains. The approach to presenting these results can vary significantly depending on the setting, audience, and purpose. This essay will explore the nuances of presenting research results in different contexts, including presentations, articles, dissertations,… Read more: Result Presentation (Chapter E1-E3)
Sampling Error
Sampling error is a statistical concept that occurs when a sample of a population is used to make inferences about the entire population, but the sample doesn’t accurately represent the population. This can happen due to a variety of reasons, such as the sample size being too small or the sampling method being biased. In… Read more: Sampling Error
Six analysis methods for Qualitative Research
Qualitative interviews are a powerful tool for gathering rich and detailed information on participants’ experiences, attitudes, and beliefs. However, analyzing qualitative interview data can be complex and challenging. In this essay, we will discuss six methods of analysis for qualitative interviews, elaborate on each method, and provide examples related to media research. In conclusion, qualitative… Read more: Six analysis methods for Qualitative Research
Suggestions for Research Areas in Media Research
Radio Podcasts Television Streaming Platforms Social Media Printed Media News Digital Marketing Citations:[1] https://jmseleyon.com/index.php/jms/article/download/687/661[2] https://www.ofcom.org.uk/media-use-and-attitudes/media-habits-adults/top-trends-from-latest-media-nations-research/[3] https://audacyinc.com/insights/new-research-confirms-audio-outperforms-tv-and-digital/[4] https://www.attnseek.com/p/researching-broadcast-media-beyond[5] https://www.pewresearch.org/topic/news-habits-media/news-media-trends/news-platforms-sources/audio-radio-podcasts/[6] https://www.pewresearch.org/journalism/fact-sheet/news-platform-fact-sheet/[7] https://www.dreamcast.in/blog/difference-between-broadcasting-and-social-media/[8] https://journals.sagepub.com/doi/10.1177/17816858231204738
The Power of Ambiguity: Exploring Empathy in Films with Ambiguous Protagonists”
Empathy is the ability to understand and share the feelings of others. In the context of film, empathy plays a crucial role in engaging the audience with the characters and the story. Ambiguous protagonists are characters that are difficult to classify as wholly good or bad, and their actions are open to interpretation. The portrayal… Read more: The Power of Ambiguity: Exploring Empathy in Films with Ambiguous Protagonists”
Thematic Analysis (Chapter D4)
Chapter D4, Matthews and Ross Here is a guide on how to conduct a thematic analysis: What is Thematic Analysis? Thematic analysis is a qualitative research method used to identify, analyze, and report patterns or themes within data. It allows you to systematically examine a set of texts, such as interview transcripts, and extract meaningful… Read more: Thematic Analysis (Chapter D4)
Think Out Loud
Qualitative research involves the exploration of individuals’ experiences, attitudes, beliefs, and perceptions to generate insights that can inform various fields. To get the most out of qualitative research, researchers employ various methods to collect, analyze and interpret data. One such method is the think-out-loud method. This page will explain what the think-out-loud method is and… Read more: Think Out Loud
Tip Sheet Research Paper
You may read this TIP Sheet from start to finish before you begin your paper, or skip to the steps that are causing you the most grief. 1. Choosing a topic: Interest, information, and focusYour job will be more pleasant, and you will be more apt to retain information if you choose a topic that… Read more: Tip Sheet Research Paper
Transperancy
Transparency in research is a vital aspect of ensuring the validity and credibility of the findings. A transparent research process means that the research methods, data, and results are openly available to the public and can be easily replicated and verified by other researchers. In this section, we will elaborate on the different aspects that… Read more: Transperancy
Validity
Validity is a fundamental concept in research, particularly in media studies, which involves analyzing various forms of media, such as film, television, print, and digital media. In media studies, validity refers to the extent to which a research method, data collection tool, or research finding accurately measures what it claims to measure or represents. In… Read more: Validity
Writing a Research Report
A research report is a structured document that presents the findings of a study or investigation. It typically consists of several key parts, each serving a specific purpose in communicating the research process and results. The report begins with a title page, which includes the title of the research, author’s name, and institutional affiliation. Following… Read more: Writing a Research Report