Podcasts – Creative Business Research and Development

Chi Square test (Chapter 15)
The Chi-Square test, as introduced in Chapter 15 of “Introduction to Statistics in Psychology” by Howitt and Cramer, is a statistical method used to analyze frequency data. This guide will explore its… Read more: Chi Square test (Chapter 15)
Choosing Method(Chapter B4)
The choice of research method in social research is a critical decision that shapes the entire research process. Matthews and Ross (2010) emphasize the importance of aligning research methods with research questions… Read more: Choosing Method(Chapter B4)
Correlation (Chapter 8)
Understanding Correlation in Media Research: A Look at Chapter 8 Correlation analysis is a fundamental statistical tool in media research, allowing researchers to explore relationships between variables and draw meaningful insights. Chapter… Read more: Correlation (Chapter 8)
Data Analysis (Section D)
Ever wondered how researchers make sense of all the information they collect? Section D of Matthews and Ross’ book is your treasure map to the hidden gems in data analysis. Let’s embark… Read more: Data Analysis (Section D)
Data Collection (Part C)
Research Methods in Social Research: A Comprehensive Guide to Data Collection Part C of “Research Methods: A Practical Guide for the Social Sciences” by Matthews and Ross focuses on the critical aspect… Read more: Data Collection (Part C)
Describing Variables Nummericaly (Chapter 4)
Measures of Central Tendency Measures of central tendency are statistical values that aim to describe the center or typical value of a dataset. The three most common measures are mean, median, and… Read more: Describing Variables Nummericaly (Chapter 4)
Drawing Conclusions (Chapter D10)
Drawing strong conclusions in social research is a crucial skill for first-year students to master. Matthews and Ross (2010) emphasize that a robust conclusion goes beyond merely summarizing findings, instead addressing the… Read more: Drawing Conclusions (Chapter D10)
Focus Groups (Chapter C5)
Chapter D6 Mathews and Ross Focus groups are a valuable qualitative research method that can provide rich insights into people’s thoughts, feelings, and experiences on a particular topic. As a university student,… Read more: Focus Groups (Chapter C5)
Introduction into Statistics ( Chapter 2 and 3)
Howitt and Cramer Chapter 2 and 3Variables, concepts, and models form the foundation of scientific research, providing researchers with the tools to investigate complex phenomena and draw meaningful conclusions. This essay will… Read more: Introduction into Statistics ( Chapter 2 and 3)
Introduction to Research (Section A)
I’m excited to introduce you to the fascinating world of social science research! Let’s dive into the fundamental concepts that will shape your journey as budding researchers. Unraveling the Mystery of Research… Read more: Introduction to Research (Section A)
Overview of Laddering Theory
Laddering Theory, Method, Analysis, and Interpretation by Thomas J. Reynolds and Jonathan Gutman is a foundational framework in qualitative research, particularly within consumer behavior studies. Below is an overview of the key… Read more: Overview of Laddering Theory
Podcast Sampling (Chapter 10)
An Overview of Sampling Chapter 10 of the textbook, “Introduction to Statistics in Psychology,” focuses on the key concepts of samples and populations and their role in inferential statistics, which allows researchers… Read more: Podcast Sampling (Chapter 10)
Podcast Statistical Significance (Chapter 11)
Statistical significance is a fundamental concept that first-year university students must grasp to effectively interpret and conduct research across various disciplines. Understanding this concept is crucial for developing critical thinking skills and… Read more: Podcast Statistical Significance (Chapter 11)
Probability (Chapter 16)
Chapter 16 of “Introduction to Statistics in Psychology” by Howitt and Cramer provides a foundational understanding of probability, which is crucial for statistical analysis in media research. For media students, grasping these… Read more: Probability (Chapter 16)
Related t-test (Chapter13)
Introduction The related t-test, also known as the paired or dependent samples t-test, is a statistical method extensively discussed in Chapter 13 of “Introduction to Statistics in Psychology” by Howitt and Cramer.… Read more: Related t-test (Chapter13)
Relationships Between more than one variable (Chapter 7)
Exploring Relationships Between Multiple Variables: A Guide for Media Students In the dynamic world of media studies, understanding the relationships between multiple variables is crucial for analyzing audience behavior, content effectiveness, and… Read more: Relationships Between more than one variable (Chapter 7)
Reporting Significance levels (Chapter 17)
Introduction In the field of media studies, understanding and reporting statistical significance is crucial for interpreting research findings accurately. Chapter 17 of “Introduction to Statistics in Psychology” by Howitt and Cramer provides… Read more: Reporting Significance levels (Chapter 17)
Research Design (Chapter B3)
Research Methods in Social Research: Choosing the Right Approach The choice of research method in social research is a critical decision that shapes the entire study. Matthews and Ross (2010) emphasize the… Read more: Research Design (Chapter B3)
Research Proposals (Chapter B6)
Research proposals play a crucial role in the social sciences, serving as a roadmap for researchers and a tool for gaining approval or funding. Matthews and Ross (2010) emphasize the importance of… Read more: Research Proposals (Chapter B6)
Research Questions and Hypothesis (Chapter A4)
Research questions are essential in guiding a research project. They define the purpose and provide a roadmap for the entire research process. Without clear research questions, it’s difficult to determine what data… Read more: Research Questions and Hypothesis (Chapter A4)
Result Presentation (Chapter E1-E3)
Chapter E1-E3 Matthews and Ross Presenting research results effectively is crucial for communicating findings, influencing decision-making, and advancing knowledge across various domains. The approach to presenting these results can vary significantly depending… Read more: Result Presentation (Chapter E1-E3)
Reviewing Literature (Chapter B2)
Understanding Literature Reviews in Social Research(Theoretical Framework) A literature review is a crucial part of any social research project. It helps you build a strong foundation for your research by examining what… Read more: Reviewing Literature (Chapter B2)
Shapes of Distributions (Chapter 5)
Probability distributions are fundamental concepts in statistics that describe how data is spread out or distributed. Understanding these distributions is crucial for students in fields ranging from social sciences to engineering. This… Read more: Shapes of Distributions (Chapter 5)
Standard Deviation (Chapter 6)
The standard deviation is a fundamental statistical concept that quantifies the spread of data points around the mean. It provides crucial insights into data variability and is essential for various statistical analyses.… Read more: Standard Deviation (Chapter 6)
Standard Error (Chapter 12)
Understanding Standard Error for Media Students Standard error is a crucial statistical concept that media students should grasp, especially when interpreting research findings or conducting their own studies. This essay will explain… Read more: Standard Error (Chapter 12)
Statistical Analysis (chapter D3)
As first-year students, you might be wondering why we’re diving into statistics. Trust me, it’s not just about crunching numbers – it’s about unlocking the secrets of society! Why Statistical Analysis Matters… Read more: Statistical Analysis (chapter D3)
Thematic Analysis (Chapter D4)
Chapter D4, Matthews and Ross Here is a guide on how to conduct a thematic analysis: What is Thematic Analysis? Thematic analysis is a qualitative research method used to identify, analyze, and… Read more: Thematic Analysis (Chapter D4)
Unrelated t-test (Chapter14)
Unrelated T-Test: A Media Student’s Guide Chapter 14 of “Introduction to Statistics in Psychology” by Howitt and Cramer (2020) provides an insightful exploration of the unrelated t-test, a statistical tool that is… Read more: Unrelated t-test (Chapter14)
What is conjoint analysis?
Sawtooth Software, 2021 Introduction to conjoint analysis Conjoint analysis is the premier approach for optimizing product features and pricing. It mimics the trade-offs people make in the real world when making choices.… Read more: What is conjoint analysis?