Advertising AI Video ANOVA Bi-variate Bing Broadcast Central Tendency Chi Square test Concepts Correlation Creator Economy cross sectional Data-Driven Decision Making dependent t-test Dispersion Distributions Example Examples Experiment Focus Group FOMO Hypothesis Independent t-test Levels of Measurment Literature Review loss aversion Marketing Mean Media Median Media Research Mode Models Music Normal Nostalgia Podcast Proposal Qualitative Quantitative Radio Regression Reliable Replicability Reporting Research Areas Research Design Research General Research Ideas Research Methods Research Question Sampling Scales Scent Skewed Sports in Media SPSS Standard Deviation Statistics Streaming Study design Survey t-test Television Testing Testing t-test Thematic Analysis Theory Tips Topics TV Variables Video
- Collaborative Streaming Infrastructures in Europe
Europe’s streaming market remains fragmented due to linguistic, cultural, and regulatory divisions, preventing the rise of a unified platform like Netflix. This research explores how collaborative infrastructures—such as the Bedrock platform—enable national broadcasters to share technology while maintaining editorial independence. Through co-opetition, these ventures aim to achieve scale, reduce costs, and enhance user experience, offering a strategic response to the dominance of U.S.-based services. The study evaluates benefits, challenges, and policy implications of such collaborations, contributing to a sustainable European media ecosystem. It offers insight into how cooperation can foster cultural sovereignty while ensuring competitive relevance in the digital era. - What does ANOVA in Social Media Marketing?
This educational webpage introduces media students to the fundamentals of ANOVA and the t-test, two essential statistical tools for analyzing data in social media marketing. It explains how ANOVA helps compare the effectiveness of different platforms, content types, or influencer strategies - Metrics (Don’t) Matter! Media Measurement; Digital Age
In today’s fragmented media landscape, traditional metrics like viewership and subscriber counts are no longer enough. Drawing from the podcast “The Metrics Don’t Matter” with Evan Shapiro and Marion Ranchet, this essay explores how media professionals must move beyond vanity metrics to embrace tools and measurements that reflect real audience engagement. From attention metrics to sentiment analysis, students will discover how to evaluate content performance across TV, streaming, social media, and beyond—equipping them with essential skills for the future of media.
Hey there,
and welcome to our Media Studies Research Methods website! This is the place where you’ll find all the juicy bits on how to conduct high-quality research in Media Studies!
Media Studies is a super interesting and ever-evolving field, covering topics from movies and TV to social media and advertising. To conduct effective research in Media Studies, it’s important to follow four main principles: transparency, reliability, validity, and replicability.
The four pillars of research, you always need to be aware of are:
- Transparency means being clear and honest about the methods you use and the results you get. You want to make sure that other researchers can easily understand how you conducted your study and can verify your findings.
- Reliability is all about consistency. You want your study to be reliable so that if someone else does the same study using the same methods, they’ll get similar results. To increase reliability, you can use standardized procedures and make sure you follow the same steps every time.
- Validity is about making sure that your study measures what it’s supposed to measure. You want to be sure that you’re not measuring something else by mistake or leaving out important variables. To increase validity, you can use multiple measures and test for confounding variables.
- Replicability is about making sure that your study can be replicated by other researchers. If someone else does the same study using the same methods, they should get similar results. This is important because it helps to build a strong body of research and increases confidence in the results.
The website is dedicated to providing Media Studies researchers with the tools and guidance they need to navigate these principles of research effectively. Whether you’re just starting out in your academic career or you’re an experienced researcher looking to refine your methods.
From choosing the right research design to collecting and analyzing data, we cover a wide range of topics that are relevant to Media Studies researchers. We also provide helpful tips and best practices for presenting your research findings, communicating with peers, and publishing your work or handing in your assignments.
We believe in the importance of transparency, reliability, validity, and replicability in research, and we’re committed to helping Media Studies researchers succeed in their work and contribute to the advancement of knowledge in their field. So, come on in and let’s explore the world of Media Studies research together!