Links – Creative Business Research and Development

Link to Top 2000 Data
“Since 1999, Radio 2 has annually organized the Top 2000. In this Excel file, you will find all the lists and statistics from the first edition onwards, and you can get a clear overview of all the songs that have ever been in the list of lists! This allows you to search and filter by… Read more: Link to Top 2000 Data
NMO Research
The National Media Research (NMO) is a comprehensive initiative that provides insight into the media behavior of the Dutch population. This research measures and reports on the collective reach of television, radio, print, and online media. NMO was created through a collaboration between four key media research organizations in the Netherlands: TV Research Foundation (SKO),… Read more: NMO Research

Nielsen Media Research

is a global leader in audience measurement, data, and analytics, shaping the future of media[1]. The company is best known for its Nielsen ratings, which measure audience sizes and compositions for television, radio, and other media across various markets[2][4].

Founded in 1923 by Arthur C. Nielsen Sr., the company has evolved from providing brand-based advertising analysis to becoming a comprehensive media measurement firm[4]. Nielsen’s services now span over 100 countries, covering more than 90% of the world’s GDP and population[3].

Audience Measurement: Nielsen provides detailed insights into what people watch and listen to across various platforms[1][2].
Data Analytics: The company offers advanced analytics tools to help clients understand consumer behavior and media consumption patterns[1][4].
Market Research: Nielsen conducts extensive market research to provide valuable insights into consumer trends and preferences[4].
Cross-Platform Measurement: In recent years, Nielsen has expanded its services to include measurement of digital and streaming content[2][4].
Global Reach: With operations in over 100 countries, Nielsen provides both local and global perspectives on media consumption[3].

Nielsen’s data and insights are widely used by advertisers, media companies, and marketers to make informed decisions about content creation, advertising strategies, and media buying[2][4]. The company continues to adapt its methodologies to keep pace with the rapidly changing media landscape, ensuring its relevance in the digital age[4].

Comscore

Comscore, Inc. is a leading global media measurement and analytics company that provides marketing data and insights to enterprises across various platforms. Founded in July 1999 in Reston, Virginia, Comscore has evolved into a key player in the media measurement industry.
Key Services and Features
Comscore offers a range of services and features that help businesses understand and analyze audience behavior:
1. Audience Measurement: Comscore tracks reach and frequency, providing insights into how many unique users interact with content and how often.
2. Demographic Insights: The company offers detailed demographic data, including age, gender, income, and education level of audiences.
3. Cross-Platform Analytics: Comscore measures audience behavior across multiple platforms, including desktops, mobiles, tablets, and connected TVs (CTV).
4. Engagement Metrics: Beyond basic metrics, Comscore analyzes user behavior such as clicks, scrolls, and social media shares.
5. Path to Conversion: The company tracks the journey users take before making a purchase or taking a desired action.

Recent Developments
In January 2025, Comscore launched a new cross-platform solution called Comscore Content Measurement (CCM) within The Comscore Platform. This unified content measurement solution provides content owners and creators with self-service access to media measurement tools across various platforms, including linear TV, CTV/Streaming, PC, Mobile, and Social

Ispot.tv

iSpot.tv is a leading provider of real-time TV ad measurement and analytics, helping advertisers assess the impact and effectiveness of their television and streaming advertising campaigns. Founded in 2012 by Sean Muller, the company has grown to become a trusted partner for over 400 brands, agencies, and TV networks.
Key Services and Features
1. Real-Time Ad Measurement: iSpot.tv tracks TV ad airings, impressions, and audience engagement in real-time, providing advertisers with instant visibility into their ad performance.
2. Cross-Platform Analytics: The company measures advertising across linear TV, streaming, and connected TV (CTV) environments.
3. Attribution Modeling: iSpot.tv links TV ad exposures to specific business outcomes, such as website visits, app downloads, and sales.
4. Competitive Intelligence: Advertisers can gain insights into their competitors’ TV advertising strategies, allowing for performance benchmarking.
5. Creative Effectiveness: The platform assesses the impact of ad creative on brand awareness and consumer behavior.
Technology
iSpot.tv utilizes cutting-edge Automatic Content Recognition (ACR) technology to capture every second of content and ads viewed on smart TVs. This technology enables glass-level impression measurement in real-time, similar to digital advertising metrics.
Market Position
As of February 2025, iSpot.tv has established itself as a leader in the TV attribution and ad measurement industry. The company’s innovative approach has revolutionized TV ad measurement by bringing digital-like analytics to television screens