The Engagement Scale for a Free-Time Magazine is based on the concept of audience engagement, which is defined as the level of involvement and interaction between the audience and a media product (Kim, Lee, & Hwang, 2017). Audience engagement is important because it can lead to increased loyalty, satisfaction, and revenue for media organizations (Bakker, de Vreese, & Peters, 2013). In the context of a free-time magazine, audience engagement can be measured by factors such as personal interest, quality of content, relevance to readers’ lives, enjoyment of reading, visual appeal, length of articles, and frequency of publication.
References:
Bakker, P., de Vreese, C. H., & Peters, C. (2013). Good news for the future? Young people, internet use, and political participation. Communication Research, 40(5), 706-725.
Kim, J., Lee, J., & Hwang, J. (2017). Building brand loyalty through managing audience engagement: An empirical investigation of the Korean broadcasting industry. Journal of Business Research, 75, 84-91.
Questions
Engagement Scale for a Free-Time Magazine:
- Personal interest level:
- Extremely interested
- Very interested
- Somewhat interested
- Not very interested
- Not at all interested
- Quality of content:
- Excellent
- Good
- Fair
- Poor
- Relevance to your life:
- Extremely relevant
- Very relevant
- Somewhat relevant
- Not very relevant
- Not at all relevant
- Enjoyment of reading:
- Very enjoyable
- Somewhat enjoyable
- Not very enjoyable
- Not at all enjoyable
- Visual appeal:
- Very appealing
- Somewhat appealing
- Not very appealing
- Not at all appealing
- Length of articles:
- Just right
- Too short
- Too long
- Frequency of publication:
- Just right
- Too frequent
- Not frequent enough
Subcategories:
- Variety of topics:
- Excellent
- Good
- Fair
- Poor
- Writing quality:
- Excellent
- Good
- Fair
- Poor
- Usefulness of information:
- Extremely useful
- Very useful
- Somewhat useful
- Not very useful
- Not at all useful
- Originality:
- Very original
- Somewhat original
- Not very original
- Not at all original
- Engagement with readers:
- Excellent
- Good
- Fair
- Poor