Several scales measure emotional attachment:
- Emotional Attachment Scale (EAS)[1]
- 15 items across 3 sub-scales: affection, connection, and passion
- 7-point Likert scale responses
- Measures emotional attachment to brands/products
- Adult Attachment Scale (AAS)[3]
- 18 items measuring 3 dimensions:
- Close (comfort with closeness)
- Depend (willingness to depend on others)
- Anxiety (fear of abandonment)
- Experiences in Close Relationships Scale (ECR)[3]
- Measures attachment avoidance and anxiety
- Widely used and validated
- Attachment Style Questionnaire (ASQ)[3]
- 40 items measuring 5 dimensions:
- Confidence
- Discomfort with Closeness
- Need for Approval
- Preoccupation with Relationships
- Relationships as Secondary
- Emotional Quotient Inventory (EQ-i)[2]
- Measures emotional intelligence, including aspects of attachment
- Assesses interpersonal relationships and emotional self-awareness
These scales provide various approaches to measuring emotional attachment in different contexts, from general relationships to specific brand attachments.