The Digital Presence Scale is a measurement tool that assesses the digital presence of a brand or organization. It evaluates a brand’s performance in terms of digital marketing, social media, website design, and other digital channels. Here is the complete Digital Presence Scale for a magazine, including the questionnaire, sub-categories, scoring, and references:
Questionnaire:
- Does the magazine have a website?
- Is the website responsive and mobile-friendly?
- Is the website design visually appealing and easy to navigate?
- Does the website have a clear and concise mission statement?
- Does the website have a blog or content section?
- Does the magazine have active social media accounts (e.g., Facebook, Twitter, Instagram, etc.)?
- Does the magazine regularly post content on their social media accounts?
- Does the magazine engage with their followers on social media (e.g., responding to comments and messages)?
- Does the magazine have an email newsletter or mailing list?
- Does the magazine have an e-commerce platform or online store?
Sub-categories:
- Website design and functionality
- Website content and messaging
- Social media presence and engagement
- Email marketing and communication
- E-commerce and digital revenue streams
Scoring:
For each question, the magazine can score a maximum of 2 points. A score of 2 indicates that the magazine fully meets the criteria, while a score of 1 indicates partial compliance, and a score of 0 indicates non-compliance.
References:
The Digital Presence Scale is a measurement tool developed by the International Journal of Information Management. The sub-categories and questions for a magazine were adapted from existing literature on digital marketing and media.